SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is constantly evolving and it's vital that businesses react to changes swiftly in order to maintain an effective online strategy. Ever Marketing practices a universal approach to SEO, using all available channels, encompassing the core areas of organic search, news, product feeds and local business listings.
A correctly implemented SEO strategy can offer the highest return on investment of any marketing channel and at Ever Marketing we utilise every tool and opportunity to help convert an increased traffic flow into sales.
How Ever Marketing can create an effective SEO strategy for your company
Giving customers what they want:
• Keyword research is a crucial building block of SEO. We will optimise your website's static content using a focused set of keywords, aligning your content with what real customers are searching for.
Looking beyond organic listings:
• Ever Marketing will make sure your SEO campaign includes active content optimisation, taking in blogs, news feeds and other frequently updated content.
An integrated approach:
• We take all elements of a digital marketing campaign into account.
• Aligning your SEO strategy with PPC and other channels maximises effectiveness and provides a greater understanding of how a campaign is progressing and how to take it forward.
Transparency and knowledge sharing:
• We believe an open and honest relationship is the key to a successful partnership and we pride ourselves on our commitment to sharing knowledge and information.
• The more informed our clients and their web teams are, the greater our ability to focus resources.
WHAT IS PAY PER CLICK?
Pay per click (PPC) is an online advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertiser's ads may be displayed. Such ads are called a sponsored links or sponsored ads, and appear adjacent to or above the 'natural' or 'organic' results on search engine results pages.+Tell Me More
Although many pay per click providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list — with some CPCs as low as 5p. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.